项目｜PROJECT：TOBY FARM托比农场
策略｜strategy：贱贱
设计｜Design：十三
渲染｜3D：章吉
年份｜Year：2022
设计｜Design：十三
渲染｜3D：章吉
年份｜Year：2022
“托比农场”是一家专注于综合农场体验的户外品牌。依托得天独厚的自然环境基础，以营造最沉浸式的现代化农场为目标，从“观光、参与、体验、教育、展示、示范”等多维度还原农场原貌。农场内共有百余种蔬果种植，各类应季水果供游客采摘，园区内还有兔子、黑山羊、羊驼等各类观赏性动物；为新时代人群提供了一种全新的户外生活体验。
托比农场作为一个农场品牌，很早意识到品牌视觉与用受众沟通以及品牌塑造中都具有积极作用，因此品牌也在积极探索最适合品牌视觉应用的形态。随着品牌不断发展，托比农场内部梳理并提出“沉浸式农场体验”的战略定位后，紧接需要全方位提升品牌各项机能，通过品牌视觉形象的趣味化表达从而拉近与消费者之间的距离，获得更多声量让农场更多元。
Toby Farm is an outdoor brand that focuses on the integrated farm experience. Relying on the unique natural environment foundation, with the goal of creating the most immersive modern farm, the original farm is restored from multiple dimensions including "sightseeing, participation, experience, education, display and demonstration". More than 100 kinds of fruits and vegetables are grown in the farm, and all kinds of seasonal fruits are picked by tourists. There are also rabbits, black goats, alpacas and other ornamental animals in the park. It provides a new outdoor life experience for the new age group.
As a farm brand, Toby Farm early realized that brand vision and audience communication and brand building have positive effects, so the brand is also actively exploring the most suitable form for brand visual application. With the continuous development of the brand, Toby Farm organizes and puts forward the strategic positioning of "immersive farm experience", and then needs to improve the functions of the brand in an all-round way. Through the interesting expression of the brand's visual image, the distance between the brand and consumers is narrowed, and the farm is more diversified.
