Toby Farm is an outdoor brand that focuses on the integrated farm experience. Relying on the unique natural environment foundation, with the goal of creating the most immersive modern farm, the original farm is restored from multiple dimensions including "sightseeing, participation, experience, education, display and demonstration". More than 100 kinds of fruits and vegetables are grown in the farm, and all kinds of seasonal fruits are picked by tourists. There are also rabbits, black goats, alpacas and other ornamental animals in the park. It provides a new outdoor life experience for the new age group.
As a farm brand, Toby Farm early realized that brand vision and audience communication and brand building have positive effects, so the brand is also actively exploring the most suitable form for brand visual application. With the continuous development of the brand, Toby Farm organizes and puts forward the strategic positioning of "immersive farm experience", and then needs to improve the functions of the brand in an all-round way. Through the interesting expression of the brand's visual image, the distance between the brand and consumers is narrowed, and the farm is more diversified.