Googly is custom made non existing brand of rubberbands. The visuals in the campaign shows the stretching and strong capacity of the product. They are imaginary and exaggerated, thus making them humorous. It represents the impractical capacity of Googly rubberbands to hold the heaviest and strongest things together. The tag line "stretch your imagination" defines the visuals and the quality of the rubberband, urging people to buy them and use it to their imagination.
Hoarding 1
Hoarding 2
Hoarding 3
Magazine ad 1
Magazine ad 2
Greeting card
Greeting card for friendship day. Band made by the Googly rubberbands.
