Califórnia Dream Chungha Tour
The project depicts the coming of the soloist from K-pop to Portugal for the first time.
1ºFase of Marketing
The first phase of the promotion would be a very simple poster announcing the date on which the singer would perform in Portugal, thus creating a great stir on the part of fans on social networks. In terms of marketing it would be great to be released in a period 4/5 months before the concert, if possible, to be able to help the community, indirectly, of fans to save money for when the ticket sales open.
For the poster design I decided to use the elements used by Chungha during the promotion of her album Querencia, thus showing her sensuality and elegance that is displayed in her music, choreography and aesthetics (makeup and fashion).
2ºFase of Marketing
For the second and last part of the project, we would move on to the next marketing plan where another poster and a video would be published to promote the concert. The second poster follows the same aesthetic as the first released, following again the elegance of Chungha.
In terms of marketing this poster would be perfect to be released with 2/3 months to go before the concert, thus also opening the ticket sales.
In terms of marketing this poster would be perfect to be released with 2/3 months to go before the concert, thus also opening the ticket sales.
Tickets
For the California Dream Tour in Portugal there would be 2 types of tickets, Audience and Benches, which would end up being divided into subcategories, Normal and VIP. The benefits of VIP tickets, both in the audience and on the bench, would be discussed between the concert promoter and the artist's company, MNH Entertainment.
The material of the bracelets would be cloth, used in most festivals and concerts, and adjustable to anyone present.
The material of the bracelets would be cloth, used in most festivals and concerts, and adjustable to anyone present.
Concert Merch
Chungha's concert would have official merch for fans to have some memories of this unforgettable day, in addition to possibly having the official lightstick, we would also have t-shirts and tote bags. The merch designs continue to follow the aesthetic established by the concert's promotional material.
Banner (Fan's Project)
Last but not least, we would have banners for Chungha fans, Byulharang (Moon Friends). Here the design would already have a more different aesthetic in relation to the rest of the materials shown above, referring to the MV Sparkling. The bright color palette reflects the Byulharang's happiness and dream come true.
This project is fictional
