Storyboard for Swansea Urbanwear, Fall/Winter 2014. After collecting clients' original input of what type of apparel collection they wanted to create, as well as who they wanted to compete with, need for differentiation, and the target demographics, research within their limited budgets took place. After research, this was the inspired visual reference created based on my findings and designers personal take on style, in order to confirm the brand direction.

Branding Storyboard for Swansea Urbanwear, to give continuity of the feel and look of the clothing collection and visual experience of the brand. This was handed off to their marketing department to reference when they designed the logo.