Skip ad - If you're looking for pain, this ad is not for you
For the World day for bone marrow donation, our client Agence de la biomedicine wanted to engage a younger target on digital channels because most of the younger people think that donating bone marrow is very very very painful.
But it's not true!!!!
So in this day, everybody who was looking for #pain on youtube, would watch an engaging and ironic pre-roll video, telling them :
"Sorry guys, this ad isn't for you, because if you're looking for pain, then donating bone marrow is not for you."
To keep the attention of the viewers high and not skip the pre-roll, the actor interacts with giant 3D structure with the message of the campaign:
"Donating bone marrow doesn't hurt that much".
Results...We reached more than 2 Million people under 35 years old, and 70% of the viewers didn't skip the ad.
Pas mal!
Pre-roll video
The real challenge: 3D animation + video editing syncro!!!
Instagram / Facebook stories with our amazing actor!
Thanks!
:)
