FOAM - Internal projects
Done at Media.Work


Foam is an another part of an experimental project based on physical, chemical, and tactile features of a material in a digital environment. These characteristics determine the purpose of the material and define its unique concept.
We have examined how fiber becomes a final product by tracking every stage of the object lifecycle - from formation to disintegration, and revealing all of the exclusive material properties.
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A product of a fine balance between components of a solution, the foam material is present around us in many forms and applications. Soft and malleable, it adjusts to the objects with which it interacts and takes various complex shapes. 
The creative challenges was to rethink use of resources and to design products in digital environment with a closed circular. We combine photo-real look and abstract elements to visualize the life-cycle of the materials and how they can be really process.​​​​​​​
In this research, we examined the visual and structural complexity of foam and found new angles on this everyday material.
The resulting material is biodegradable: while it does not solve in water, it can be broken down by bacteria.
The features of soft foam materials are conditioned by the porous structure that encapsulates large amounts of air. 
One of its properties is low thermal conductivity—air in numerous pores hinders the heat flux and prevents it from leaving the material.
Credits

Created by:
Media.Work

Creative and Art Direction:
Igor Sordokhonov, Anna Reshetnikova

Design, Animation:
Daniil Makhin, Denis Semenov, Artur Gadzhiev, Sergey Shurupov, Kirill Makhin, Tatyana Balyberdina, Roman Kuzminykh.

Edit:
Pavel Pitaev

Sound:
Artyom Markaryan

Year:
2021
FOAM
Published:

FOAM

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