Client: Gillette

Brief: Make younger audience look Gillette as a cool part of their grooming routines.

Agency: Proximity Indonesia

2013

We chose Raditya Dika to tell the story. Radit is a well known youtuber and storyteller. 

The idea is to show that most Indonesian men had that mustache kept stories in their life. Before they committed to put Gillette as their grooming routine bestie. 

Our team created the idea, Storyline and script guide created by yours truly