Ocean Spray | Campaign Key Visuals



Task

Based on the existing label design, package drawings, and photographs of these packages, we needed to recreate everything in 3D and capture some key images to promote the new package design.

Solution

The main way to solve this task is to be very careful about the details so that the packaging looks as realistic as possible. With the help of droplets on the surface of the package, splashes around and sunny summer lighting, we gave the image a feeling of freshness and lightness..





Agency — WONDEREIGHT

Client — Ocean Spray

Production — feelfacτσry
Ilya Levit (Gureev) – Senior Art Director/CG Generalist
Danil Kartashev — Senior CG Generalist
Sergey Egorov — 3D Artist
Alina Stebletsova — Producer

Ocean Spray | Campaign Key Visuals
Published: