Beauty sTUDIO identity
Swipe is a beauty salon for the modern people who lives in Moscow. The target audience is elegant women and men who are not afraid to experiment, they are focused on transforming their appearance in the concept of naturalness, well-being, grooming & inspiration.
The font for the logo was designed by hand, which gives the style even more sophistication
and uniqueness.
This is one of the concepts I proposed to the customer. Unfortunately, the customer did not choose it, because he decided to change the policy a little and make the style less refined and expensive. But I fell in love with this option and I decided to develop it on the basis of several branded media.
The tone of voice & values of brand translates are friendliness, openness, calmness, naturalness, as well as elegance and premium. But not pretentious and vulgar, these are services for people who values comfort and their time, who loves themselves.
The Instagram stories design.
Poster design.
Packaging & Instagram feed design.
Billboard design.
Shopping bag design.
Instagram post design.
Facade design.
