Some key words for the Design Brief
• Name : "George R." named after the famous bootlegger
• 1920's / Whiskey / Bootlegging / Bars
• Sketchy or frayed
• Typeface: 1920's feel font
• Typeface logo : also be recognisable without the mark
• Grayscale
• 1920's / Whiskey / Bootlegging / Bars
• Sketchy or frayed
• Typeface: 1920's feel font
• Typeface logo : also be recognisable without the mark
• Grayscale
After the initial sketches and ideas
• Keen on the hat idea
• Wanted "classic" feel logo with the spirit of 2013
• Bottle / Boot / Barrow would be too obvious ( + not "modern" enough)
• Needs to be more abstract
• Wanted "A clear font + stamped look image"
• Wanted to develop from portrait image
• Wanted "classic" feel logo with the spirit of 2013
• Bottle / Boot / Barrow would be too obvious ( + not "modern" enough)
• Needs to be more abstract
• Wanted "A clear font + stamped look image"
• Wanted to develop from portrait image
...We have decided to go further from portrait image idea
Variations of frame ideas
Variations with eyes on the portrait
Final Solution with Refined Mark and Typeface Logo
Type Logo for Founders names
Frayed version
