Lilikoi is a restaurant and cafeteria that prides itself on serving delectable organic products grown locally,
using seasonal fruits and vegetables. The meats used in the dishes are organically sourced and humanely treated, while
their seafood is carefully selected and eco-friendly. This establishment was founded by Manuel and Tina Torterola,
who share a passion for healthy and sustainable eating.
The menu features warm, filling, and savory dishes inspired by Hawaiian cuisine.
Appropriately, they named the restaurant Lilikoi, which translates to passionfruit in English.
The objective of the project was to develop a rebranding strategy that aligned with the client's values. The new logo, with its varying line weights, serves as a representation of their commitment to sustainability by using only the necessary resources. The photography selected aims to capture the inviting ambiance of the restaurant and highlight their mouth-watering dishes. Additionally, the illustration design showcases a natural, organic aesthetic that further emphasizes their brand identity.
