Simplifying the complexity of buying
Ejot is a Polish workwear manufacturer that provides big and small businesses with a full range of workwear and customised products for all the specialised industries that require professional apparel. Sustainability, highest quality and comprehensive offer are the keyvalues of the company that make the experience of buying stand out among the competitors.
The idea for the design came with a grid made of little dots that represent numerous services that the company offers. The transparency and harmony between them refine the trustworthy and professional approach to the client. In order to express the simplicity of the buying logistics, the logo symbol represents fluidly connected dots which in combination with modern typography give a sense of top quality products. The green colour palette embodies the warm, human-centric attitude and eco-friendly solutions as well as distinguish the design in both digital and print. In order to bring the authentic and inspirational tone of voice, the visual language is reinforced with the photography of heroes that stand behind the toughest jobs.