Letter is a platform that provides a modern wealth management experience for all high-net-worth individuals. It is a financial technology company and not a traditional bank.
Working directly with the CEO of Letter, Drew Wilson, our agency went through all the key design steps. Since Drew is a great designer himself, the brand design process went very fast and productively.
Ramotion designers developed a package with the logotype, colors, and brand guidelines using our standard approach that started with moodboards and references. We took the sign and changed different elements' angles, distances, widths, and heights to come up with the final logo and the wordmark.
Since our tastes matched the Letter team, we quickly found a suitable option that our client liked from the first iteration. The brand identity design we created is used by the Letter.co company across all their touchpoints. A new visual base helped the company to stand out in the market and build a new way to manage wealth.