DRAFTKINGS TV
A variety of broadcast work done while at DraftKings
DRAFTKINGS SAME GAME PARLAY TV
I developed this look alongside my Art Director, figuring out how to bring the DraftKings style to life in 3D. Using Cinema 4D and going through many tests (this was originally a baseball spot) we landed with this final piece. The goal was to highlight the product and create a world of sports the user gets immersed in while using the app.
DRAFTKINGS :10 BUMPER
A fun 3D exercise in Cinema 4D, used to refresh our Hulu and YouTube preroll spots for the NFL season. These are meant to be simple and graphic so I challenged myself to just use one 3D element on top of the logo. The end result was a fun animation that gets right to the point in the :06 time allotted.
DRAFTKINGS LIVE BETTING
This was the first spot we began to introduce some 3D with the energetic 2D style we had created.
DRAFTKINGS MAKE IT INTERESTING
These Abe and Ben characters were developed in house and I created their animation style. With this style we wanted to keep them playful and simple but with personality. They were used in DraftKings TV and social spots for about a year.
DraftKings TV
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DraftKings TV

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