Logo and identity for auto components producer Seppra

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Logo and identity
for auto components producer Seppra

Seppra — is a manufacturer of car components from Nizhny Novgorod (Russia). The company asked us to develop a new logo and corporate identity.

Client and project tasks

In 2022, the company's main goal was to stand up to the challenges of the macro environment and transform itself. This required, among other things, a clear semantic and visual branding. Therefore, we had to update the logo and develop an identity system.

Proceeding from the strategic stage and analysis of competitive environment we realized that updated brand had to be in the field of rational in its visual decision: to be actual and innovative but in understandable limits and coordinates — these are more likely innovations in service, in approach to work, innovations of reality.

Logotype

The logo has two outstanding features. The first is the characteristic capital S. It looks like a sign and can be used independently. The rest of the letters in the logo are lowercase — and this is its second feature. The lowercase characters traditionally bring a touch of democracy and friendliness into the font solution and are also associated with the European style.

Symbolic identity

The basis of the brand identity is four symbols, each reflecting a particular Seppra production technology. The symbols are designed in a style similar to a graphic style: visually and associatively they express lightness, purity, thoughtfulness, technologicality and even science.

The careful add-on elements to each symbol's identity give the graphic style flexibility and variety. They can be used on more image-based media: presentation slides, catalogs, website. The individuality of the style is also strengthened by the color scheme — a combination of deep blue and white with supporting gray.

The result of the project is an updated logo, as well as the new Seppra identity, with industrial tones that speak of technology, accuracy, and intellectual energy. All visual attributes create the right image of a brand ready to face the challenges of time and transformation.