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    Automate is a a film about the emptiness of artificial love. In the near future a lonely woman purchases a love-bot to fill the void in her life … Read More
    Automate is a a film about the emptiness of artificial love. In the near future a lonely woman purchases a love-bot to fill the void in her life that a human partner so far has not. The film needed an official promotional one sheet poster that would help gain it attention online as well as accompanying the film at screenings in printed form. The brief was to create a stylish, visually impactful poster that represents the film’s story and themes. The film opens with the female character having recently unpackaged and assembled her new companion from styrofoam chip filled boxes. This scene was the inspiration for the poster which acts as a kind-of-prequel. The woman’s first look at her new love is of his lifeless, packaged, decapitated head; not a good sign. The idea was to create an emotionless image to reinforce the notion that technology can be soulless and can never compare with the real thing. The illustration was fully realised digitally within Photoshop, painting from a photographic reference. Read Less
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Automate
 
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Automate is a a film about the emptiness of artificial love. In the near future a lonely woman purchases a love-bot to fill the void in her life that a human partner so far has not. The film needed an official promotional one sheet poster that would help gain it attention online as well as accompanying the film at screenings in printed form. The brief was to create a stylish, visually impactful poster that represents the film’s story and themes.
 
The film opens with the female character having recently unpackaged and assembled her new companion from styrofoam chip filled boxes. This scene was the inspiration for the poster which acts as a kind-of-prequel. The woman’s first look at her new love is of his lifeless, packaged, decapitated head; not a good sign. The idea was to create an emotionless image to reinforce the notion that technology can be soulless and can never compare with the real thing. The illustration was fully realised digitally within Photoshop, painting from a photographic reference.
 
 
 
Poster
 
 
Illustration detail
 
 
Typographic detail
 
 
Early concepts
 
 
Concept development