Problem
There are those times when precision wins over creativity.
Solution
I designed the logo with set proportions for different media. In the brand guide, I described in detail the dos and don’ts on how to use the logo. For example, I specified the dimensions of the clear space around it. Precision with every aspect of the brand will make it recognizable anywhere. This is more important than crafting a creative logo with no consistent look.
Moodboard and Color Palette
Final Logo in Color and Reversed
Branding Application - First Class Amenities
Branding Application - Stationery - Pens
Branding Application - Stationery
Branding Application - Luggage
Branding Application
Flight Attendance Accessories
Flight Attendance Accessories
Branding Application - Mugs
Branding Application - Coffee Cups
Branding Application - Shuttle Bus
Branding Application - Commercial Jet
Brand Guidelines - Manual
Brand Guidelines - Spreads
