The challenge
Creating an identity for a Ukrainian gum shop using minimalism.
The approach
The brand identity was created from scratch. Modern visual concept forces a new look at the bubble gum store and highlights it among competitors. Also, it was essential to keep the style of minimalism, as the store should be located on one of the central streets of Kyiv, known for its concise and stylish institutions. Using characters creates an additional visual interest in the brand and emphasizes the playful mood and name of the store, which is associated with childhood.
Year
2022
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