MODURB is the result of fusing a MODERN aesthetic with URBAN styling, and a forceful injection of scorching colors. Inspired by on-stage performances from Hip-Hop subcultures — artists like the Flatbush Zombies, A$AP Ferg, and Skrillex — use show lighting as a functional indication and as a visual element to enhance their connection to audiences. Staying current with street fashion as well as pushing the boundaries, these influencers are dropping traditional camouflage in favor of black-on-black styling, leaving a bold dose of electrical accent colors to gain visual attention. The effect is fresh, sleek and aggressive. This directional interpretation of activewear remixes key items like tissue-weight shells, woven tees, motocross pants, and hoodies — all of which unify comfort, functionality, and taste.

WAVY combines the tropical aesthetic of action sports with design specifications from activewear and the influence of current creative movements. In short, the style consists of colorful, minimalist clothing cut in modern ways and executed with high-quality materials like waxed cotton and boxed waffle cashmere. In graphics, consider placing natural prints and patterns on technical materials to formulate an organic surface — literally the fusion of natural and manufactured comes to life. The rising awareness and participation in aquatic sports as well as conservational efforts have spawned a repurposed eco system among a global community. With a record-breaking attendance record up 14% in the past year, 27,000 people attended this past September’s Surf Expo — a clear gauge of where this niche industry is headed and its heavy forecasted influence on activewear. Water is the new gold and it's time to go blue.

SQUADRON is an individual, not an aesthetic. They are operatives with a heightened appreciation for functionality that can only be seen in adopted tactical textures, tailored silhouettes and mobile comforts — all while maintaining a utilitarian approach. At any given moment they can be activated, and their style is dynamic enough to be ready for anything. Their preference in color palettes is military-inspired, and their primary choice for graphic and prints is influenced by multiple ciphers such as virtual algorithms, dynamic simplicities, radar screens and Morse code. With the escalation of innovation within fabric technologies, such as sonic welding, repellents and Nike Flyknit, as well as in accessories like all-in-one information storage and protective coatings to minimize damage, this operative is seeking out the best of the best in all areas of his wardrobe and will not settle for less.

RIOT is the mashing of two disparate concepts — Punk and sportswear. This forecast fuses traditional constructive elements from Punk like hard-edged trim, DIY techniques, and raw attitude with striking visual triggers from sportswear like playful color usage, engineered textures, and unique print and pattern. The exciting future ahead of RIOT is the opportunity to create garage hybrids, products that come from a design perspective of no limits, as well as to express a new form of dandy for the active customer. For texture, look for metallic surfaces, pop colors executed with a burnished detail, and solid fabrics overlaid with laser-cut patterns. Taking a bulk of influence from the late 80s and early 90s, including the early days of Grunge, RIOT is a transparent reflection of the current times — with a heavy-handed focus on revolution.