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    A few months before I transitioned to developing Nordstrom's website, I worked with the email-specialized Nordstrom Digital Creative team to conc… Read More
    A few months before I transitioned to developing Nordstrom's website, I worked with the email-specialized Nordstrom Digital Creative team to conceptualize and implement an improved email template. Read Less
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A few months before I transitioned to developing Nordstrom's website, I worked with the email-specialized Nordstrom Digital Creative team to conceptualize and implement an improved email template.
For comparison with the previous version, check out the pre-2012 template!
Screenshot of a Nordstrom marketing email I received July 2012.
Development process
The greatest challenge was utilizing less than 20 CSS attributes that my research showed was safe to use among our customers' email clients. The layout had to be minimal yet extensible for dynamic content such as the store locator and shipping messages. I separated sections into modules that were cleanly swappable with content targeting different market segments, international customers, and other Nordstrom brands such as the Rack and Men's Shop:
Screenshot of Men's Shop variant of a Nordstrom marketing email I received September 2012.
A few months after the full transition to the new template, I personally transitioned to full time development on the Nordstrom website.
"Unless otherwise noted, the design of the Site, the Site as a whole, and all materials that are part of the Site (collectively, 'Contents') are copyrights, trademarks, trade dress or other intellectual properties owned, controlled or licensed by Nordstrom® or its subsidiaries and affiliates."