Starting something new can be daunting, but it doesn't have to be done alone. The Eleven Alpha programme offers outstanding entrepreneurs personalised support and expertise to help them unlock their potential and reach new heights. The fast and simple process will get them moving forward from day one. And a community of peers will back them up.
The wordmark encapsulates the essence of the programme. We chose a sharp, modern typeface that communicates speed and movement. The custom "alpha" symbol we placed at the beginning, and the end of the wordmark symbolizes a cycle. Eleven Alpha is the first phase of building an outstanding company. This is where we establish the foundation for everything that will come afterwards. The looping effect also suggests endless possibilities and unbound potential. Our mark is about starting something new and taking on a trajectory towards success with the help of an amazing community.
At its core, every great achievement is the result of collaboration and communal effort. No man is an island, and even the most outstanding builders know it takes a supportive community to achieve great heights. This is why we chose to use motion graphics to show the path of the builder. Through simple geometric forms, we were able to communicate this message. It all starts with a small state. The builder sets out on a journey. They may not know where they're going, but they have the drive to keep moving forward. As they gain momentum, more and more elements come together to support them. The community sees the potential in the builder and rallies behind them.
