Van Houtte
www.vanhoutte.com
New website and online engagement strategy for the largest coffee distributor across North America
Brand strategy and corporate identity consulting
Web auditing
Information architecture
Copywriting - corporate and B2B content
www.vanhoutte.com
New website and online engagement strategy for the largest coffee distributor across North America
Brand strategy and corporate identity consulting
Web auditing
Information architecture
Copywriting - corporate and B2B content
Wisushi
www.wisushi.com
Retail identity overhaul and new website for Montreal West Island's original Japanese restaurant.
Competitive market audit
Branding and design strategy development
Website audit
Web environment audit of Japanese restaurant websites worldwide
Strategic planning and creative direction in the development of
- New identity system and look & feel (based on current logo)
- New website architecture and design
Web content research and copywriting
Menu research and copywriting
Retail identity overhaul and new website for Montreal West Island's original Japanese restaurant.
Competitive market audit
Branding and design strategy development
Website audit
Web environment audit of Japanese restaurant websites worldwide
Strategic planning and creative direction in the development of
- New identity system and look & feel (based on current logo)
- New website architecture and design
Web content research and copywriting
Menu research and copywriting
Shepherds Watch
Designer and manufacturer of functional sundial jewelry - various projects.
Designer and manufacturer of functional sundial jewelry - various projects.
Product video - producing and directing.
Public relations campaign to generate media coverage - strategy and copywriting
Pay-per-click advertising campaign - strategy and copywriting
Renault
Model launches, dealer campaigns, brand reviews, new brand charter
Strategic planning and coordination of strategy across the European network of Publicis agencies
Research coordination and knowledge sharing
Workshop development and facilitation
Strategic support fo agency pitches
Model launches, dealer campaigns, brand reviews, new brand charter
Strategic planning and coordination of strategy across the European network of Publicis agencies
Research coordination and knowledge sharing
Workshop development and facilitation
Strategic support fo agency pitches
Bell Canada / BCE Group
Corporate identity change and masterbrand strategy implementation during a period of heavy restructuring, divestiture and acquistion.
Brand architecture and decision tree design
Brand strategy sell-through support and implementation
Development and writing of identity management guidebooks
Design strategy, name and nomenclature development for subsidiaries, divisions, departments, key brands, retail outlets, products and services
Corporate identity change and masterbrand strategy implementation during a period of heavy restructuring, divestiture and acquistion.
Brand architecture and decision tree design
Brand strategy sell-through support and implementation
Development and writing of identity management guidebooks
Design strategy, name and nomenclature development for subsidiaries, divisions, departments, key brands, retail outlets, products and services
Entourage Technology Solutions
Telecommunications field services provider.
Brand strategy
Name development
Telecommunications field services provider.
Brand strategy
Name development
Avenor Inc.
Pulp and paper company since acquired by AbitibiBowater.
Brand strategy
Name development
Pulp and paper company since acquired by AbitibiBowater.
Brand strategy
Name development
Canal Indigo
French-language pay-per-view and near video-on-demand provider owned by Videotron Inc.
Brand strategy, Name development
French-language pay-per-view and near video-on-demand provider owned by Videotron Inc.
Brand strategy, Name development
Molson Grand Nord
Targeted at a broad base of beer drinkers in the Quebec market, this beer acheived an 8% market share three months after launch.
Brand strategy
Name development.
Targeted at a broad base of beer drinkers in the Quebec market, this beer acheived an 8% market share three months after launch.
Brand strategy
Name development.
Ah Caramel!
Rebranding of one of Quebec's most iconic snack cakes, retaining category ownership while ensuring a proprietary brand name for Vachon Inc, now owned by Saputo Inc.
Brand strategy
Name Development
Rebranding of one of Quebec's most iconic snack cakes, retaining category ownership while ensuring a proprietary brand name for Vachon Inc, now owned by Saputo Inc.
Brand strategy
Name Development
Presagis Inc.
Modeling, simulation and embedded graphics solutions provider for aerospace and defense industries - subsidiary of CAE
Naming strategy
Name development
Modeling, simulation and embedded graphics solutions provider for aerospace and defense industries - subsidiary of CAE
Naming strategy
Name development
Aptilon Corporation
CRM solution provider offering multi-channel access to US physicians via Internet and mobile devices.
Naming strategy
Name development
CRM solution provider offering multi-channel access to US physicians via Internet and mobile devices.
Naming strategy
Name development
6Degrees Integrated Communications
Consumer engagement-driven communications agency
Name development
Consumer engagement-driven communications agency
Name development
Aquilon Capital Corporation
High net worth asset management firm since acquired by National Bank of Canada
Naming strategy
Name development
High net worth asset management firm since acquired by National Bank of Canada
Naming strategy
Name development
Tussle by American Essentials
Line of leisurewear.
Name development
Line of leisurewear.
Name development
Sanyo Porta-View
Portable television / DVD player - print campaign
Copywriting
Portable television / DVD player - print campaign
Copywriting
Sanyo Monster Battery
Packaging, print and outdoor campaign
Copywriting
Packaging, print and outdoor campaign
Copywriting
Sanyo CameraPhone
Print and outdoor campaign
Copywriting
Print and outdoor campaign
Copywriting
Miele
Print campaign for new line of washers and dryers
Copywriting
Print campaign for new line of washers and dryers
Copywriting
Starbucks - Creamice
POP material for a line of frozen beverages
French name development - 6 flavours
French copywriting
POP material for a line of frozen beverages
French name development - 6 flavours
French copywriting
