Penley
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A wine brand that
pairs perfectly
with practically anything.
with practically anything.
How do you rebrand a winery?
—
Start with a lovely red and blend
delicious yellows, blues and pinks.
Start with a lovely red and blend
delicious yellows, blues and pinks.
Brand Campaign
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—
Instead of pairing Penley with food, we’re pairing it with all aspects of life through the brand tagline “Pairs well with”. Stilettos or sandals, bow ties or boardshorts, planned or impromptu, Penley fits right in. Whatever floats your boat, or brings you and your friends together, can be paired with Penley.
Packaging
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Putting sustainability first whilst
still
making Penley’s packaging the pick of the bunch.
making Penley’s packaging the pick of the bunch.
A more palatable
brand personality
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brand personality
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Less wanky wine terms,
more fun.
more fun.
The spills and thrills
behind the Penley brand.
—
Creating the new Penley brand was a little like winemaking. It took a bit of experimentation, time for ideas to mature, plus a large amount of passion and expertise. And there may have been wine involved!
Creating the new Penley brand was a little like winemaking. It took a bit of experimentation, time for ideas to mature, plus a large amount of passion and expertise. And there may have been wine involved!
