Zhe Gu's profile

moody bubble tea
|包装及产品设计

Packaging




此产品以“纯茶、奶茶、鸡尾酒”为分类;针对受众年轻用户群体设计简单直接易于理解的图像,体现不同镜片风格对应的设计逻辑。 因此用到了三种不同图形的烫箔形式,“纯茶”包装对应的镜片颜色最浅,故烫透明箔体现通透感;“奶茶”镜片相对更显色便烫印半透明珍珠箔;“鸡尾酒”则用不透明的镜面银色箔表达镜片的高显色度。背后的色块也做了不同数量的区分,“纯茶”为纯色块,而“奶茶”和“鸡尾酒”则用了渐变色块去比喻饮料原料融合时的状态,这同时也映射到镜片颜色与瞳色相融的概念。

This product is classified as "pure tea, milk tea and cocktail", corresponding to the themes of "pure tea", "milk tea" and "cocktail" respectively. three different patterns of hot foil are used. The lens color corresponding to the "pure tea" package is the lightest, so hot transparent foil reflects the transparency; "Milk tea" lenses are relatively more colorful and then hot stamp translucent pearl foil; "Cocktail" uses opaque mirror silver foil to express the high color rendering of the lens. The color blocks behind are also differentiated in different quantities. "Pure tea" is a pure color block, while "milk tea" and "cocktail" use a gradual color block to describe the state of the fusion of beverage raw materials, which also reflects the concept of the fusion of lens color and pupil color.







Packaging Design ╱ zhe gu;Nico;Nini
Photography ╱ MAX
Assistant Art Designer ╱ Sunny Chen​​​​​​​

Location ╱ Shanghai



moody bubble tea
|包装及产品设计
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moody bubble tea
|包装及产品设计

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