Creative direction and UI overhaul of Macy's online checkout process for signed-in, guest and registry customers
After this year-long and fully collaborative effort with the Product and UX team, macys.com emerged with a significantly modernized, touch-friendly interface boosting conversion rates and customer confidence while reducing cart abandonment.
Before the redesign: An outdated five-step process
The result: A clear, elegant, touch-friendly interface within a drastically streamlined two-step process
