GUMLAB Shanghai's profile

周深「可梦」MV for Pokémon 25th Anniversary

Motion Graphics
After Effects

It took us over 9 months to eventually share this absolute challenging project with you. And it’s such an great honour for us to participate in the 25th Anniversary project of Pokemon.

So proud of the whole process and grateful to work with all the like-minded artists. It definitely means a lot to us as a generation growing up with Pokémon. 

To create a music video that combines our childhood memory and the Chinese ink painting, it’s hard to find a good balance at the beginning. Here we are going to share some design details behind the scene.

Hope you enjoy watching it :)​​​​​​​



Style Frames - Bamboo Forest


Style Frames - Daytime


Style Frames - Nighttime


Style Frames - Spring & Summer


Style Frames - Autumn & Winter


Scene Design - Chinese Scroll


皮卡丘: 大谷 育江

dir: ricozhang
anim dir: 施闻
co-dir: 王唯冰

prod: 姚典娜, 庾澄露
line prod: 郭文腾
upm: 三三, 甄爽

creative dev: Rico Zhang, 王唯冰
viz dev: Jack C Lam
stb: Lawrence Huang


dp: dustintung
ac: 高猛
gaf: 王伟嘉

post prod: 庾澄露
edit: 朱利赟, Rico Zhang
color: 胡旭阳
adr mix: 赵靖 SBMS Beijing

animation by GUMLAB

art design: Asosso, 张浪, 袁勇, 欣欣
anim artist: 楚楚, 奚雨梦, Lai, Bell, NuoNuo
vfx artist: 贺旦琴, 刘欣
comp artist: 高胜, 韩晨晨, 孙秋巍, 孙俊毅, 乔治, Danielle Grefiel, 方向, 祝莹, 陈玉柔, 张峰炜, 黄帅业

special thanks: SBMS Beijing, Anna Shi, TPC, PSH, Ivy Gao



Thanks for watching :)
For more work check out @gumlab


周深「可梦」MV for Pokémon 25th Anniversary
Published:

周深「可梦」MV for Pokémon 25th Anniversary

Published: