The team over at Betsey Johnson reached out to commission graphics for Betsey's 80th birthday campaign. Pulling inspiration from vintage birthday cards and 80's airbrush art, we envisioned something that felt both nostalgic and modern.

The final graphs feel nostalgic, camp, and kitschy; all staying true to the Betsey Johnson brand. With retro Betsey prints all over and birthday themes throughout, the final graphics are eye catching and fun.

Additionally to the birthday graphics, I also manipulated photos from the 80th Birthday Campaign photoshoot and brought the models into an immersive Betsey World.
(swipe for before and afters)

The graphics were also turned into phone backgrounds for customers on the email list to download and use as their own.

Thanks for viewing!