Through the combination of HARIBO candy with classic beer we have created BEAR, a new line of products that create contrast between two opposing worlds: the sweet naivety of children and the world of adult people.
PATTERNS
LOGO & LABEL
The goal was to achieve a logo and style that can be easily connected to classic beer, but with a fun twist with the typical gummy bear element of Haribo.
BEER CARTONS
COASTER PACKAGING
BEER OPENER PACK
DRINKING GAME
This dinking game is meant to sit inside the beer packaging and be played with bottle caps
