Our customer came to us with need to launch his new brand -
Platinum - mattresses and sleeping goods with heightened standart of quality. We've made a simple guidebook - fonts, color pallette, clear version of logo, pattern, the product figuration, nessesary cariers, recomendations for the interior design of retail points and for designing the sellers's uniform.
This brand is for the people with aspiration to unusual, beautiful textures and stylish visual image. We've seen that the portrait of typical brand's client is alike to "Dandy" - stylish man, who keeps an eye on his image in society. So we've taken this portrait as a reference point where we started to find the suitable style.
