NOU D'OCTUBRE.
Poster and institutional communication campaign for the celebration of the day of the Valencian Community (October 9). Project commissioned by the Valencian Government.
—
On October 9, 1238, the troops of King Jaume I entered Valencia, in a few years he would finish conquering the rest of the territories that would constitute the Kingdom of Valencia. In addition to its borders, its customs, signs of identity and government institutions, the current Valencian Community recovers, at least in part, those of the Old Kingdom of Valencia. Maintaining even institutions and organs from the time of Jaume I.
The crest of the dragon was established by Pere IV “the ceremonious”, great-great-grandson of Jaime I, becoming since then the iconographic element with which the monarchs of the Crown of Aragon are represented, including Jaume I the conqueror, who with his conquest determined the evolution history and culture of the Valencian land.
The crest of the dragon was established by Pere IV “the ceremonious”, great-great-grandson of Jaime I, becoming since then the iconographic element with which the monarchs of the Crown of Aragon are represented, including Jaume I the conqueror, who with his conquest determined the evolution history and culture of the Valencian land.
Compared to previous years in which the communication of this event was made up of many posters and multiple images and full of clichés, it was decided to concentrate the campaign on a single image of unquestionable meaning, generating an iconic image of great visual impact.
The minimalist image, in shape and color, becomes a symbol with great visual impact in the streets due to its forcefulness and simplicity. The typography evokes the modernity of the Valencian poster period in the first half of the 20th century, thus establishing a graphic journey from the Middle Ages to the present.
—
The animated version has been made with the collaboration of Gallut Estudio
The TV spot has been made with the collaboration of Toni Moratalla (Stv comunicación), Vicent Calabuig and Oscar Rico (Icònic fims), also the musical composition and sound design by Blu Boi.
