BEN'S BEST
Restaurant / Bar in Miami | Logo & Visual Identity
[ project year: 2021 ]
Latin American and Caribbean dishes with Miami style and Kosher friendly. It’s a new, unexpected way for a Kosher restaurant. The purpose of the restaurant and bar is to serve a menu which usually is not typical for Kosher. The Visual style is bold and uses both tropical and Jewish graphic elements. Colors are bright red, in contrast with a clean white. The symbol on the logo is a palm with letters BB for Ben's Best. A palm is one of the most common symbols of Miami and so is for Ben's Best. A simple pattern of triangles is used to form a circular shape like a solar symbol. The shape of the Tablet of Stone is used as a subtle connection to the Jewish culture. The little roughness of the logotype makes the place to look more informal and friendly, and gives it a retro touch. The contrast between the letters makes it more dynamic, playful and contemporary. The overall concept and the tone of communication are based on the humour and contrasting ideas.
![bar beer brand identity branding Logo Design menu miami Packaging restaurant visual identity](https://mir-s3-cdn-cf.behance.net/project_modules/1400/9163e1154520057.634430054c43f.jpg)
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![bar beer brand identity branding Logo Design menu miami Packaging restaurant visual identity](https://mir-s3-cdn-cf.behance.net/project_modules/1400/c51286154520057.6344300555bfb.jpg)
![bar beer brand identity branding Logo Design menu miami Packaging restaurant visual identity](https://mir-s3-cdn-cf.behance.net/project_modules/1400/fa6707154520057.6344300556bf1.jpg)
![bar beer brand identity branding Logo Design menu miami Packaging restaurant visual identity](https://mir-s3-cdn-cf.behance.net/project_modules/1400/cd7e41154520057.6344300559e96.jpg)
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