Standard Bank Introduces Instant Money™ Wallet
We were tasked to create a television commercial for Standard Bank's Instant Money™ Wallet, where we communicate the key benefits of free wallet-to-wallet transfers as well as other platform capability. To do this, we created a character who's a relatable salon owner who makes use of the platform when she gets paid by her clients, or when she needs to do other transactions.
Also accompanying the ad was a series of how-to videos to educate on the best ways to make use of the platform.
As with any story, below is a map of how the ad would come together.
CREDITS
Agency
M&C Saatchi Abel
M&C Saatchi Abel
Chief Creative Officer
Neo Mashigo
Executive Creative Director
Mohlalefi Lentsoane
Creative Director
Monde Siphamla (Art Director)
Monde Siphamla (Art Director)
Nhlanhla Ngcobo (Copywriter)
Account Manager
Akhona Makeleni
Traffic Manager
Mmabatho Menoe
Writer
Kelebogile Tshekedi
Art Director
Unathi Dyani
Unathi Dyani
Television Production Cony
Ola! Films
Director
Meja Shoba
Meja Shoba
Lead Actress
Galaletsang Koffman
Galaletsang Koffman
Voiceover Artist
Galaletsang Koffman
Animation Company
3rd Floor
Mucha Gracias
