Exploring packaging design through cultural references, bold simplicity and vibrant colors.
Project developed @ Duplo Network 2022
Art Direction – Francisco Marta, Inês Gonçalves and Joana Brazete
Design Concept – Inês Gonçalves
Design Concept – Inês Gonçalves
Illustration – Inês Gonçalves
3D Artists – Alexandre Flórido & Pedro Pivot
The main focus was creating a competitive packaging that would stand out in the shelf and attract customers eyes.
Each illustration takes inspiration from cultural references of their own origin country.
The soy sauce is inspired by the blue dragon, in Chinese culture, representing nature, health, healing, peace and growth. The peri-peri sauce takes inspiration from the roster, in Portugal's history viewed as a symbol of tradition and the new dawn.
Designing clear visual references such as cultural icons, typography and colours, meant we could playfully express each bottle distinct personality
