Quobis
Collaborating with Spain's leading communication tech company
Quobis is a key player in Spain's communication tech market. We were challenged to rebrand the tech company and launch their new B2B website. By using Spain's connection with art and using a new set of bold colors, we started a new conversation (that's what the brand signifies, and that's what we represented) with the market.
Making Quobis the beginning of the dialogue.
The brand as a message statement.
The concept was inspired by recreating Quobis's objective: To improve communication through technology. For us, it represented the dialogue of communication, and we used the icon that defines it - the ":".
The dialogue also allowed us to humanize the brand
— Let's open a conversation
We then transformed the iconology of the type designing it to resemble also the way we write music. It was a direct connection to one of Quobis's main objectives: To transform voice communication in corporations.
Defining an identity language
We defined a language that followed all of the materials. Print and digital always used the brand as the beginning of a conversation. We also started defining illustrations as an emotional point of connection.
Turning Spain's artistic heritage into a modern fun feel
We were inspired by the great Spanish painters such as Picasso to introduce a new series of digital illustrations and iconography that added a lot of character to the brand presence.
Thank you!
Proudly made @Miew Creative Studio, 2020
