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    Jelli is a specialist cycling holiday company based in the French Pyrenees. They offer a range of road cycling adventures around this stunning mo… Read More
    Jelli is a specialist cycling holiday company based in the French Pyrenees. They offer a range of road cycling adventures around this stunning mountainous area whilst providing professional support and cycling expertise. Jelli needed an energetic identity and branding system that captured the company's appeal, personality and product. The inspiration for the logo design draws from both the magnificent green Pyrenees and the snaking country roads that wind around them. The main selling points of the company being both their location and the journey that they provide. The challenge was to represent the combination of a mountain, which was chosen to represent the location, and the road, which was chosen to represent the journey, in a simple, refreshing and energetic way. The 'J' icon was developed to bring these elements together and coupling it with a kinetic italic sans-serif font completed the logo. The simplicity and energy of the logo was continued throughout the branding with the help of an injection of a vibrant green drawn straight from the luscious surroundings and the use of monochromatic photography emphasising the dramatic landscape. Photography: Kevin Voller Read Less
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Jelli
 
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Jelli is a specialist cycling holiday company based in the French Pyrenees. They offer a range of road cycling adventures around this stunning mountainous area whilst providing professional support and cycling expertise. Jelli needed an energetic identity and branding system that captured the company's appeal, personality and product.
 
The inspiration for the logo design draws from both the magnificent green Pyrenees and the snaking country roads that wind around them. The main selling points of the company being both their location and the journey that they provide. The challenge was to represent the combination of a mountain, which was chosen to represent the location, and the road, which was chosen to represent the journey, in a simple, refreshing and energetic way. The 'J' icon was developed to bring these elements together and coupling it with a kinetic italic sans-serif font completed the logo. The simplicity and energy of the logo was continued throughout the branding with the help of an injection of a vibrant green drawn straight from the luscious surroundings and the use of monochromatic photography emphasising the dramatic landscape.
 
Photography: Kevin Voller
 
 
 
Logo identity
 
 
Corporate stationery
 
 
Brand icon
 
 
Letterhead detail
 
 
Letterhead
 
 
Photographic treatment
 
 
Letterhead detail
 
 
Letterhead detail
 
 
Website concept
 
 
Photographic treatment
 
 
Website concept
 
 
Vehicle branding
 
 
Icon formula
 
 
Photographic treatment
 
 
Logo identity structure
 
 
Logo identity - early concepts
 
 
Logo identity development