A SERIES OF TYPE POSTERS TO ENCOURAGE OLDER PEOPLE TO HAVE THEIR EYES TESTED. THE MESSAGE IS PARTLY OBSCURED TO MAKE THE VIEWER WORK HARD TO READ THE MESSAGE, HOPEFULLY THIS WILL GET THEM TO THINK ABOUT THE QUALITY OF THEIR EYESIGHT. THE 'EYEBALLS' OR IMAGES REPRESENT ACTIVITIES SUCH AS SEWING, DRIVING IN THE DARK AND MAP READING THAT MIGHT BE CHALLENGING TO THE AUDIENCE AND PROVIDE ANOTHER NUDGE IN THE DIRECTION OF THE OPTICIAN. THIS MESSAGE IS FURTHER REINFORCED BY THE CALL TO ACTION ABOVE THE SOCIAL MEDIA SYMBOLS, WHICH IS DELIBERATELY LIGHT-HEARTED.
