SARIAYU Martha Tilaar made hair care series (not only shampoo) specifically for women who wear hijab. These products address the excess hair problems because the hair must 'wrapped' during the day.

 

One of the highlights, though this is ad for shampoo products, but we don't allow to show the model's hair, because for Muslim women, hair is part of 'aurat' that should be covered while in public, and may only shown to her family or husband.

 

So, we communicate a message by presenting that with using this product, it natural ingredients will protect and caring the hair and scalp for woman who wear hijab, with visually appealing at the same time accommodate the main message.

Creative Director:
Willy Sanityasa

Art Director:
Rifky Pramana Hady

 

Copywriter:
Erni

 

Photographer:
Yudi Prasetyo

 

Digital Imaging Artist:
Akhadi Wibowo

 

 
Client:
Sariayu Martha Tilaar