Souven Handmade

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Souven Handmade | Brand Identity

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Souven, more perfume for your life, more love for the one you love.

ABOUT

Souven develops, produces and sells personal care products, cosmetics and scents that increase self-esteem and well-being. It creates products in an artisanal way and delivers personalized gifts, with exclusive and limited edition.

CONCEPT

The project was carried out with strategy and the creation of the visual identity aims to express much more than aesthetics. The look conveys romanticism, delicacy, warmth and the essence of the brand. And all the visuals, colors and florals consistently communicate an attractive personality of singular elegance.

The name Souven is is original and conceptual, based on the French word Souvenir, the name clearly communicates the purpose of the brand: to create memories from each perfume. The brand's symbol is the Lily, a flower that has a strong spiritual meaning, representing abundance, eternal love, summer and God's grace.

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Client — Souven Handmade, Dois Irmãos, Brazil
Task — Brand Identity
Designer — Raquel Braz Ribeiro, Brazil
Studio — RBR Design, Brazil

BRAND MANIFEST

Flowers are part of God's creation, one of His most beautiful gifts and a living reminder of His perfection. The most fragrant scents originate from flowers and from them we create love in the form of soaps, scented candles and diffusers. We believe that a delicious perfume embraces and that the most beautiful memories and special moments are born from it. From your baby's scented bath to the smell of flowers from your grandmother's house. We believe that giving gifts to the people we love is also a way of showing love. Therefore, we have lovingly combined the essence of flowers in order to produce unique items, handcrafted one by one, especially for you.

Souven, more perfume for your life, more love for the one you love.