Google Summer Feature Drop - July 2022
Periodically throughout the year, Google releases a series of updates and new features for the Pixel phone. They asked for our help to communicate these new capabilities to Pixel users in a dynamic video that gets them excited about the updates.
We developed a playful video style that seamlessly combines kinetic type, animation of the brand elements and sourced footage.
It’s the second feature drop project we’ve worked on with Google and we’re chuffed to report that it went down well. We received great client feedback and it’s had the best engagement numbers for their feature drop videos to date!
Client - Google
Agency - 1stAvenueMachine
Design & Animation - Buff
Audio - James Locke-Hart
