Benefits of Local SEO Services in Houston
Most people are unaware of the benefits of local SEO services in Houston and are so focused on short tail keywords (smaller keywords with higher traffic) that they fail to recognize that the majority of their traffic can come from local visitors.
When attempting to locate your local target market, several factors must be considered, including:
Population - Is there a sufficient number of people in a given area to justify the effort of Search Engine Optimization?
Is there a brand that has emerged in this field?
If so, are they well-established enough to be a market leader, or do you see a need for your services?
Community - Is there a community website with which you can collaborate to establish a relationship that will benefit both the Webmaster and your company?
(Affiliate marketing)
If you can consider the points listed above, you can start marketing your brand or services to a local audience.
You can easily research local SEO by using Google Maps and local knowledge.
Choose 5 areas near where you trade and concentrate on them; one of the main advantages of local SEO in Houston is that competition is not as fierce if you avoid larger populated areas or counties. If the competition is low and the search volume is relatively high for that area, try running a PPC campaign to see how many impressions / clicks your ad receives.
To see search volumes for local searches, use online tools such as Market Samurai and Google AdWords keyword tool (try to avoid broad matches).
The keyword structure is usually centered on ServiceArea, such as SEO Newcastle.
Once you've compiled a list of keywords, try searching for them on Google and seeing what comes up.
You can see that Google has selected that specific keyword to trigger local map listings, i.e. Google Places Listings.
A Google Places page is always beneficial because it is primarily targeted at local search, and a well-optimized Places account will provide enough traffic to justify the time spent creating one.
Local digital marketing in Houston requires less time and effort to dominate, so use it as a temporary traffic solution. Optimizing your website for local SEO can quickly outweigh the benefits of ranking for a short tail keyword. For example, 5 local search volumes may out number 1 short tail keyword, and the time commitment, financial investment, and tweaks are naturally lower.
When you generate traffic from local search, you are targeting visitors in communities where larger organizations are attempting to be.
Any community has influential people, and a recommendation from this market would be more valuable than simply promoting your product online.
