After loving the design and strategy of the earth song and mobile marketing strategy, Michael Jackson approved me to design for his highly publicized "This Is It" London tour. The work included the design of The Earth Song website, design of MichaelJacksonCO.com website, print campaigns and the design of The Earth Song Logo. Implementation of the mobile cause marketing campaign included large Jumbotrons with a mobile "call to action" asking concertgoers to text "EARTH" or "Give" to Mr Jackson's international short code. The mobile strategy was designed to give Michael Jackson the ability to use the SMS platform to re-launch his global humanitarian and philanthropic efforts (i.e. We are the world, Heal the world, Earth Song).
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