BANILA CO CLEAN IT ZERO, CLEANSING BALM PR KIT

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Hello Beautiful! How was your today?

This PR kit is for Clean It Zero cleansing balm, an iconic item of BANILA CO, to present itself in abroad. The kit started from a utopian idea of ‘A Relaxation Ritual’ with the cleansing balm after a long day. We created a Clean It Zero bathroom where you can cleanse stresses quickly yet powerfully and mildly in one go. The mysterious pink box secretly conceals the adorable and restful bathroom inside and illustrations, tiny little bathroom rug and slippers are strongly emphasizing the kit more realistic. The product look-alike candle is a gift which emits a pleasant narcissus aroma and create soft lighting to encourage you to relax and calm. It successfully conveys the message you to have a wonderful day as comfortable and clean as your skin.

Press Kit / Influencer Kit *
This is a special package, produced in small quantities to promote and deliver the brand’s concept and message.
It is provided to reporters and influencers and presented as a gift for the launching and special events.

Client_ BANILA CO
Year_ 2022
Brand Location_ South Korea
Art Director_ Emma Eunmi Lee
Designer_ Yunsu Lee, Minji Kim
Photographer _ Junghun Yeom