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    A journey map / info graphic based on a year-long research study for an international retail company. In collaboration with Sapient Nitro, thes… Read More
    A journey map / info graphic based on a year-long research study for an international retail company. In collaboration with Sapient Nitro, these information architecture diagrams were created to bring clarity to milestone research findings and help internal marketers recognize behavioral patterns within the retailer's community of shoppers. The four main customer Archetypes were created based on these patterns to further simplify the information collected. Read Less
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SAPIENT NITRO
INFORMATION ARCHITECTURE & EXPERIENCE DESIGN