Murray Bakes is a Canadian baker and TV personality best known for appearing on 'The Great Canadian Baking Show'. She offers inclusive baking programs for all ages, offered as in person or online video baking groups. She supports baking programs that ensure everyone has the opportunity to learn how to bake. She used baking as a vehicle for social change, working with vulnerable communities, hospitals, social service groups and charity programs.

Murray Bakes' main goal was to get her name out there, and be on various social media outlets speaking about her therapeutic baking programs.

The final brand was designed to appeal to both children and adults, being a visual representation of Anne Marie's fun, energetic personality. The project included full branding, custom pattern illustration, and a suite of social media graphics.