Part of the Aldo Group, Globo offers families across Canada a wide selection of brand-name fashion footwear and accessories.

Spring/Summer 2013

• Being reactive to quick promotions
• To the point process to make life of cutomers easier, in this case, busy parents 

• Revision of the number of products per section
• Information hierarchy Stardardisation of the photo direction 

• lightweight site
• Increase of the conversion rate, mostly for customers coming from the newsletter 

Spring/Summer 2014

• Raising online brand presence - One third of the instore clients did not know that they could buy shoes online
• Displaying many promos at the same time on the home page

• Better use of the graphic branded content
• Introduction of characters with their own personalities in the kids section