Physica is an online scientific journal that unveils and highlights interesting news, discoveries, and research in the different fields of science, such as Physics, Maths, AI & Computer Science, Earth Science, and the like. Once in a while, it posts an issue uniting a set of articles under one theme. The articles are written by practicing scientists, but they step away from classic academic writing and get packed in the best journalistic art and storytelling traditions.
The task for the tubik team was to design a blog that would arrange the content elegantly and intuitively, engage readers, and set the mood with the custom graphics. An extensive collection of original graphic collages was created, and with their help, the design team solved the issue of visualising complex scientific processes and phenomena, for which there are often no accompanying photos or illustrations from authors. Collages also broaden the horizons of perception and effectively assist in creating a clear visual image of the topic described in the article, not only for specialists but also for a broad range of readers. In addition, this solution supports the entire visual communication of the project setting a consistent general style and recognisable identity.
