NIKE DIVE IN Recruitment Campaign
NIKE is a well-known brand in the world of sports and leisure. No doubts and hesitation with all of quality and assurance it delivers, just as exactly as this recruitment campaign proposed. This is a job recruitment campaign by Nike to take in product designers to produce child friendly products for NIKE. The marketing uses the common media of advertisement, where posters and brochures will be the main support of the promotion in society.
Above is the examples of the attractive and conceptual posterized illustration of the recruitment. The campaign uses the tagline ‘Dive In’ to dig potential designers and employees to collaborate. Rebranding of the logo is also proposed as attached to the goodie bags and sport souvenirs the applicants will get in the process.