FInal bottle design render/poster

Purdey's packaging redesign - Rejuvenate and Natural Energy

Purdey's Natural Energy packaging design ( Split bottle concept). The concept was to create a drink that gives you energy before during and after your activities. The bottle comes in three parts so that you can consume each segment when it is needed to provide you with a consistant energy source. You enjoy one before your activity, one during a break or half time and then the final one post activities to keep your body and mind alert and energised.

3D model of split bottle concept (birds eye veiw)

3D model of split bottle concept (Side profile)

As graphic design students we saw this brief as an oppurtunity to go the extra mile and create a new brand identiy for Purdey's based on there current logo.

We created a website design that expands the brands online presence and creates a digital platfrom that is seperate from the britvic website. 

We also created posters that could be used for the promotion of the new brands identity and its products. The posters are designed to represent the simplicity of the bottle design and create distinctive icons for the brand and the products.