IBM ~ What If Campaign

3D Motion
After Effects
What If
Campaign ~ IBM
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Let's Create Series

Working with Ogilvy NY, this series of films highlight the many facets of IBM’s innovative solutions for businesses across all sectors.⁠ From apparel companies, to food manufacturers, to telecom providers, IBM creates IT systems that roll up their own sleeves.⁠

The variety of categories provided us a playground of differing visual styles to combine. The overall design was built to work with IBM's brand language and existing Plex typographic system.



Design Development


Credits

Client
IBM

Director
ManvsMachine

Agency
Ogilvy


IBM ~ What If Campaign
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